One by One

One person at a time RedBalloon is changing gifting in Australia and New Zealand forever. It is a simple purpose that continues to drive me every day. I love knowing that people get to experience things that they have always wanted to do as a result of what our team does... and that a gift from RedBalloon is an opportunity for people to have great shared experiences with the people who are important to them. Today is an exciting day. We just passed a major milestone as we chase 2million people by 2015 to have had a RedBalloon experience... we just passed 777,777 which is a very lucky number

Lucky number on the BHAG scoreboard

Another big milestone will be released on Saturday.... version 7 of the website. A massive week for everyone at RedBalloon... and you can be assured we will celebrate in style... what an amazing effort from all concerned.

Thank you to the team, our customers, suppliers and everyone who believes in what we are doing. And for giving us a go.. it is so much appreciated.

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What is bothering me…

Trust is such a fragile thing. One knows that to be trusted is to trust. But what if you give trust – and it is not reciprocated. Is it a one off, can never ever be regained? Does trust need to be earned back, or proved? Isn’t this a contradiction in terms.

Jim Collins told us that values are the essence of great businesses. But trust throughout business is the basis for all values. No one can be in business, or lead a successful business if they don’t trust those around them. If there are caveats on that trust then surely by definition it is not trust.

The basic premise of family is trust and shared values. Communities are founded on trust… by very nature it is about give and take. But really do we trust those governing the country. I understand that politicians are considered one of the most un-trusted professions of our community (next to real estate agents according to one study). What can be done to rebuild our faith in the leadership of Australia – at all levels of government? How can leaders build our trust on both a business and personal level. Input please.

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Women at Work – Latte Magazine

I was asked recently my thoughts on parental leave by Valerie Khoo who was putting a piece together for the current issue of Latte Magazine - below are my comments - however she also got interesting comments from The Hon Tanya Plibersek and The Hon Julie Bishop...

My comments:

"I just wonder if we’re asking the right questions. We’ve evolved from an industrial revolution to an information revolution and have not fundamentally thought out how the community is raising the next generation.

I don’t mean to be dramatic but how are we making sure the next generation is more educated and better off than we are? How can we show them that we are improving the planet?

Education is at the source of everything and, in Australia, the majority of our university graduates are women. We’re number one on the planet in terms of educating women in tertiary institutions and yet the participation rate of those women in leadership roles is dire. So we’re spending the money on education but we’re not getting the return out of highly educated people.

I’ve had people say to me: “We should make those stay-at-home mums feel bad.” On the contrary. We shouldn’t make the women who work feel bad!

When it comes to paid parental leave ... 18 weeks! Parenting is 18 year job. Paid parental leave isn’t the answer. It’s what we’re doing to make childcare accessible and available to people all the time, without prejudice, whether it’s a mother or father, foster parent, guardian or whatever. Many women miss out of the non-critical, yet still beneficial, aspects of work – the seminars, the conferences, the networking efvents, the breakfasts – because who is going to do the childcare and get the kids to school? Somebody has to pick them up and run them to music lessons and football.

We need to look at what the community is doing to support the growth and care of our children. We need to communities around the planet that have got it rightz. I think we should start looking at Asian communities. We should find out where it’s work anthropologically and what that looks like. Look at what they do well and copy it.

It’s important to recognise that it’s not a women’s issue, it’s a community issue and one that need structural economic reform, especially if you are spending valuable taxpayers dollars educating a populace who are then not contributing to society."

There are many opinions - I would value your comment on this one....

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Something to do on a Monday

Today was my first day back in the office after school holidays... I arrived early, to start sorting through the mail, and messages before the meeting rhythm started. Quite a few of my colleagues were gathering together excitedly - eight of the team were going Sky Diving - including Jemma GM. One of the delegates for this adventure was running late, so the team began to jest that I could take her place. I was glad when Sarah-Jane arrived, however the idea of joining my colleagues on the outing was now beginning to take hold.

Before even really thinking about it - I had been kidnapped and was on my way to Wollongong. Runners and strides were found and the pre briefing complete. Then we were on the little bus on the way to the airstrip. I elected to jump first. If I was going to do this - I didn't want to think about it much. (I had Heli skied the week before - and I still felt this was an amazing achievement - so believed if I had done that, then I can do this). I'd never considered myself an extreme sports girl - but here I was - sitting at 12,000 feet in a light aircraft - with the door open looking out over the beach - ready for the tandem jump.

Then as they say - the rest is history. I was amazed at how calm I was, how much I enjoyed the experience of both free falling and gliding to the landing. It was smooth and so well run. I am so pleased that I took this on. It was spontaneous, and a wonderful experience to share it with the team. Thanks for including me... oh what fun at work on a Monday.

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Bucket List review time

Some years ago I wrote my first dream catcher list (bucket list) – A place to note all the things I wanted to do, be or even have during my life time. (Each RedBallooner is encouraged to share their dream catcher list with us too).

Some of my dreams are more attainable than others (like belly laugh with my kids every day – this is very possible versus trek the Inca Trail – will take far more preparation). One of my dreams was physically available to me – but I was not sure if it was emotionally available to me (aka did I have the guts to actually do it.)

I’m a fair weather skier, if the sun is shining and everything perfect I have a pleasant time meandering down the slopes. So to find myself dropped onto the narrow peak of a New Zealand mountain by helicopter – was not exactly my usual level of ‘nice’ skiing.

The snow was thick and inviting. Making tracks through the powder is every skiers dream. Equipped with special wide powder skis the only thing that stood between me and realising this dream was fear. I’m not sure what I was scared of… I know I can ski, I know that the snow was soft, I know that if it gets too steep I can simply traverse the mountain, I know that I am fit. So where did this fear come from.

My children and husband were all glee and excitement playing games as they skied. The experience was so well managed – every safety precaution taken. We had two guides one who skied ahead and the other behind… Each guide was a veritable skiing safety equipment repository.  Our lead guide Tim had an ‘air bag’ system strapped to his back – so at the slightest hint of an avalanche he would pull a cord and two massive red balloons (yes they were red) would automatically inflate keeping him surfing on top of any avalanche. Each of us had a beacon strapped to our body so we could not get lost.

It took me several runs to ‘stop thinking’ – to allow my skis to run and stop trying to control or hold on. To trust that all the preparation had been done – and now I had to believe in my own ability and let myself go.

The analogy to business was not lost on me. All the preparation, planning, discussion, and debate – finally comes down to backing yourself and trusting your ability and those around you.

On a personal front it is important to remind ourselves where we are heading and why – to keep looking at what is important to us – and to be prepared to dream and write those things down.

I am pleased that I can tick the box on this one (we did two full days Heli-Skiing out of Queenstown) and I am so pleased that we did the second day – because that is the day that I learned to laugh at myself and give up my fear.

It was a truly amazing experience – that I am very privileged to have done. Have you a bucket list? If so is it time for a review?

This picture below is of one of our guides - imagine this being your day job? My son now wants to be a Ski Guide when he grows up....

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Corporate Customer Love

I recently read the book Delivering Happiness by Tony Hsieh – CEO of Zappos.com – He believes much of the success of his $1billion online retail business comes from it’s commitment to the culture of the business – which allows every person in the business to stay customer focussed.

He talks about customer happiness with religious zeal. The culture of the business means that there is not a department accountable for customer care – the whole company is. Every employee has at least 2 weeks on the phone with customers as part of their induction training. No matter what role have joined the business for, being with customers if everyone’s job.

At some point in the book – Hsieh poses the question – ‘As leaders are we asking the right questions?’. I ask myself – how do we know what are the right questions?

Recently RedBalloon for Corporate wanted to find out – not just if RedBalloon was delivering on it’s promise (ie customer satisfaction) – we wanted to gain real insights to assist us ask the ‘right questions’ and determine future activities.

We know to be successful we must be truly transparent with our customers – acknowledge our commitment to customers – but also appreciate that sometimes things do go awry.

If we are not asking the right questions –and listening to customers, more often than not, we also won’t even know if things get out of kilter. Establishing listening posts with customers is also a great source of innovation and development of how we can grow and better support our corporate clients.

94% of the corporate customers said that we were friendly, knowledgeable and professional… (Whilst no one said we were extremely bad at these things) what is it that the 6% of people who are ‘on the fence ‘were expecting ? How could we either better manage expectations or create a better approach for them? RedBalloon has close to 2000 corporate customers  so a short fall of – 6% represents – 120 people – which is a lot of clients who we are not serving the way they want us to.

94% of people also rated the experience suppliers approach in the same way. This gives us an opportunity to drill down more into what people expected and how we could make that smoother for them.

We discovered that only 5% don’t know the impact that the RedBalloon for Corporate has on their business – whilst 91% claimed that RedBalloon was successful or very successful in achieving the business objective of using us.

Satisfaction is a subjective term – and depends on an individuals perceptions… so what we wanted to discover was whether our customer talked about us to others and are advocates of what we do… I was delighted to see that 91% of people are strong supporters and tell others about us. – and 92% have recommended us to others…which of course support the theory that word of mouth is the best marketing strategy of all.

As RedBalloon progresses it’s customer excellence program – this is the first time we have surveyed our corporate customers. Thank you so much to the hundreds of people who took the time to help us listen.

We appreciate it – and look forward to delivering.

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The 10 point Customer Excellence Checklist

I’ve been reading the book ‘Delivering Happiness’ by Tony Hsieh CEO of Zappos.com. There are a significant number of similarities between RedBalloon and Zappos. As CEOs we both wanted to create a place where we too wanted to work. We both believe in experiences over stuff, we both believe that the key to success of business this century is transparency, vision, values and alignment.

And we both believe the company's culture and the company's brand are really just two sides of the same coin – As we say at RedBalloon Happy People = Happy Customers = Happy Profits

In Tony’s book he outlined his 10 beliefs in customer service. It can almost act as a check list to customer experience success.

Zappos.com 10  ways to Instil Customer Service into your Company

  1. Make customer service a priority for the whole company, not just a department. A customer service attitude needs to come from the top.
  2. Make WOW a verb that is part of your company’s everyday vocabulary.
  3. Empower and trust your customer service reps. Trust that they want to provide great service… because they actually do. Escalations to a supervisor should be rare.
  4. Realize that it’s okay to fire customers who are insatiable or abuse your employees.
  5. Don’t measure call times, don’t force employees to up sell, and don’t use scripts.
  6. Don’t hide your 1-800 number. It’s a message not just to your customers, but to your employees as well.
  7. View each call as an investment in building a customer service brand, not as an expense you’re seeking to minimize.
  8. Have the entire company celebrate great service. Tell stories of WOW experiences to everyone in the company.
  9. Find and hire people who are already passionate about customer service.
  10. Give great service to everyone: customers, employees, and vendors.

Every new person at Zappos (no matter there role in the business) has at least two weeks on the phone to customers as part of the induction program. There is no better way to know a business than have time with customers.

Thanks for the reminder to be vigilant, zealous and addicted to the customer experience. We'll see how we stack up using this score card.

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Five Ideas on hearth, home and harmony.

I was interviewed recently for an industry publication about my early days, family and getting ahead…. I thought I’d share my answers.

Q1: You say on your website that “life is the sum of our experiences, not our belongings”. So can we have some thoughts on another sort of experience, the experience of buying a home to live and raise a family. What can you tell us about your experience of the first home you purchased?

A1: I bought my first home [flat] before I was married - back in 1988 had saved the deposit over 3 years. It cost $80,000 - which was a lot of money. Interest rates shot up to 16% - ouch. It was so hard financially that I had to take in a border and I could only afford to eat at home, I lived on boiled eggs. There was an upside to all this hardship however, when I sold the property a several years later, the price had gone up and I had created a small nest egg that was the deposit for the family home. In some ways that property was like forced savings.

Q2: One essential belonging is having a roof over your head but reaching that goal can be very stressful. With continual mortgage strain, do you think a new experience, family fun or bit of indulgence can provide some relief?

A2: Good times don't have to cost a lot - and it is important to balance hard work and determination with joy. A fun thing to do is to create the family dream list - things that you want to do or experience together as a family. So whilst you are paying off the mortgage you are still planning and looking forward to other family activities. One of my favorite sayings is 'Even if you are on a diet you can still read the menu' - it is important to imagine, dream and plan. Have some small things on the list - and make sure you do them.

Q3: What are some experiences you could recommend for these people, to help them with mortgage relief or give them more quality in their family time?

A3: Children don't want to be entertained - they want your time and listening. Shared experiences are the basis of all relationships. Having everyone in the kitchen cooking the meal, or everyone researching the family holiday means that everyone has a voice. [The family that plays together..] Giving someone a gift of something they have always wanted to do and sharing that joy creates fabulous family connection.

Q4: You were a winner at the National Telstra Business Women’s awards, we have a large female audience and the results of our recent survey concluded that females are the most active online seekers in the home loan market. What words of advice could you give these women who maybe trying to juggle a career and/or motherhood as well as a home?

Q4: There is no right answer - we all just muddle through the best we can. Each day with a family and career is a day of logistics and planning. My trick is just to be truly present at what ever I am doing in that moment. If I am with my children then I am in their world and playing their games. And it is the same at the office. It is not the quantity of time that we spend with our family it is about our connection with the moments we have.

Q5: Your favorite experience?

A5: How could I have a favorite - That would be like choosing between your children. There are perfect experiences for different moments. Sometimes you want to put people out of their comfort zone - other times you want to pamper them or give them a treat. That is why RedBalloon has more than 2,500 different activities. There is something for every occasion and personality - the easiest thing is to use the gift finder.

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Communication about Bad Apples

Bad Apples can still do damage even after they have left the organization. Cleaning up the damage and rebuilding culture will take consistent and considered effort.  My previous post 'Bad Apples' raised the question of authentic communication to the rest of the business - to ensure that culture is not impacted.

At RedBalloon being completely transparent with the team has worked for us. They expect that of the leadership team – it is one of our values. We lead by example at RedBalloon. However transparency does not mean every detail needs to shared – what it means is that all business decisions must be put in context for the whole team. We would always communicate such things in person with a company wide meeting – and the conversation is succinct and factual devoid of emotion or malice it doesn’t ever include anything that could be construed as defamatory. We also provide the forum for questions - either in public or privately.

However, RedBalloon does seek advice on tricky situations… There are people who do this all the time, so I asked Stuart King more about what he suggests business do about letting people know that 'Bad Apples' will not be tolerated – and that action will be taken… here is his response.

Q: If we just let people know that someone moved on, how do other staff know that it is because the person wasn’t working in alignment with our values and that it was our decision? Erin Atkinson

A: Research suggests that communicating internally about an employee’s conduct could create the risk of a claim of defamation. However we should be able to communicate honest, concise, factual information about why a person was terminated.

  • Employees often know more than the leadership know they know.

In my experience, unless people within an organisation are aware that a decision to act against an employee was made because of inappropriate conduct, the deterrent effect of action is lost. In effect the organisational response is not visible. Be assured that colleagues and perhaps supervisors know of unethical, unlawful or inappropriate conduct that may have occurred. They may have seen it and privately shared observations and thoughts about it with other colleagues.  Office gossip is a vehicle for information about workplace conduct issues and is common in workplaces.  Observations of others are often the least secret. This is often how a workplace culture can be undermined, the published values are considered as being not visibly nor actively supported and employees learn how things are ‘really done’ in their workplace. Yes, people do leave if they perceive inaction by an employer. What is worse however is when colleagues adopt similar behaviors with the view that nothing will be done. Action or inaction impacts directly on values and reputation.

  • Someone must stop these activities

Employees who act unethically are too often moved on from organisations in a quiet manner as it is often easier to do that. I have seen evidence of that, and toxic employees simply moved on can cause havoc in their next organisation, and so on it goes until they are stopped or exposed.  Problem being that they hurt people and organisations along the way.

  • Transparency in communication doesn’t mean every detail.

So how can an organisation be transparent in response to an employee who does not demonstrate alignment with organisational values? Confidentiality, procedural fairness, principles of natural justice and the presumption of innocence all have application in how organisations respond to inappropriate employee conduct.  The process applied in response to unsatisfactory conduct at work can be a trap for new players and always seek professional support and advice before embarking on an investigation. Providing investigative and organisational processes that are legitimate, robust and fair should sustain action which follows.  I also believe that being consistent and sharing a conversation with employees about standards of conduct, about conduct that will not be tolerated or countenanced and about the type of conduct that will bring about a firm response and may result in termination (ie: breach of employment conditions, dishonesty, equal opportunity breaches, occupational violence or bullying etc) is very important.  Don’t leave the conversation until after something has happened.

Prevention is always better than the cure. In short, there should be no surprises for employees so share the rules and back them up with action if they are breached.

Communicating within an organisation the reasons for a person’s departure should be considered and managed carefully. Particularly if another person remains in the organisation may be effected. A claim for defamation can be real, it worries people and carries a risk for organisations.  Most organisations manage that risk by saying nothing, [which is not always the best thing for the culture of the business].

Prior to making an internal communication seek supporting advice.  Communications that are made internally about the termination of an employee should be factual, concise lacking opinion or emotion.  Caution should be exercised, as an employee who is terminated may challenge their termination and is entitled to be protected from defamation prior to the factual and legal reasons for the termination are addressed and resolved.

Even if the business is small - I would always seek support and guidance - somebody to independently view the communication to ensure that it could not be considered defamatory. Also acting quickly is really important. Get people together as soon as possible. Face it before gossip does start to fester. And give people a forum to ask questions and challenge leadership.

It is our ongoing commitment, that will make the difference to the workplace. We never give up stay absolutely committed to having a fabulous place that you want to work in too.

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Bad Apple

In the last few posts I have been talking about what it takes to be a Great Place to Work. It’s all about trust and purpose. One of the questions I had recently at a speaking engagement is very relevant ‘What if you have a rotten apple inside your organization– someone who is not just disengaged but subversive….’

We are pretty close to our people at RedBalloon – as a leadership team we are all committed to the team and we listen and recognise contribution. But engagement is a journey. It is many many ongoing activities. It has taken an amazing commitment from everyone in the business to want to be a part of a Great Place to Work.

I responded to the question ‘Act quickly. Cynicism and anti social behavior cannot be tolerated – there is a place for these people but not inside your business - if someone is not living the values and contributing, they need to be somewhere else. As a leadership team if we don’t act quickly then the trust and values we have worked so hard to nurture will begin to look like lip service. It might be unpleasant – but our people expect us to be forthright and make the tough decisions.’

Many years ago we recruited someone who was in a very autonomous role. After just a few months I was beginning to here whispers from his team that all was not right. There were a few resignations in that team, which seemed odd. One of those employees in the exit interview outlined that this colleague had in fact been using company resources to run his own business – during work hours. When challenged by his colleagues he had said ‘that I knew about it – and had condoned it’. The employees were confused. It looked as if I was saying one thing but turning a blind eye. So they went to find jobs else where.

His actions and words completely undermined our values and the trust in the leadership team.

Listening to Stuart King, Managing Director of KWS Workplace Solutions at a recent HR conference. His business looks at bad apples. According to Stuart ‘Essentially bad stuff happens in the community, and workplaces are a microcosm of that..... so bad people exist in workplaces. Sometimes the culture puts controls over them, on other occasions it gives them license – it is our job to weed them out.’

RedBalloon didn’t use outside services to investigate our problem. But in some cases it would be much better to have experts support in such an investigation.

Our 'bad apple' chose to disappear quickly and quietly when confronted. Our culture would not allow such behavior to go unnoticed for long.

So my advice is – if you think you have a problem, don’t ignore it, it won’t go away. Get external help if needed. Act quickly! Otherwise all your hard engagement work will be a complete waste of energy. However, we as employers have a responsibility, we cannot just pass the problem on to some other employer, if unlawful activities have taken place then the appropriate actions must be taken - no matter how unpleasant - your people will respect you for it. We cannot have the bad apple upsetting someone else's apple cart.

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